What’s your education/work background so far? How did that play into the work you completed for the Partnership Awards?
My educational background is a Masters in Design at the University of Leeds. I think this period of study has given me a step up in understanding the study of design, such as brand design research, the way visual communication is done and the way ideas are found.
Did you enjoy the process of working with your Union and University ‘behind the scenes’? How was it balancing this work with your other commitments?
I was very privileged to work with my partners at the University and Union. Throughout the design process they would give me a lot of constructive advice and input, allowing me to better understand their design needs and thus achieve better design results. The design work was completed during the New Year holidays, so I had more than enough time to complete the work.
What was the inspiration for the approach you took to your designs?
The Partnership Awards is actually a sub-brand within the University of Leeds brand, so I wanted to increase the impression of the Partnership Awards by making it memorable through a super symbolic design. In designing this key visual, I used mind mapping and brainstorming to try and relate the attributes of the star to the Partnership Awards, providing a deeper meaning that is more special and communicative.