To celebrate 2Sway’s launch, we chatted to Finn about the new app, how the idea came about, and what it’s like juggling uni work with your first tech startup as part of an all-student team. Fancy making your night at LUU even more affordable? Simply download 2Sway from the app store to get started.
Tell us about 2Sway in a nutshell – what can users expect?
Being a student-led app, 2Sway has been all about building something we would be excited to use ourselves. In a nutshell, 2Sway is about bringing students unmissable discounts for sharing some of their favourite restaurants, bars & clubs in Leeds.
How did you come up with the idea? Was there anything in particular that inspired you?
My Co-Founder Ryan [a student at another university] and I noticed that it’s super common for students to share their different experiences in hospitality businesses, whether they were out for a meal or clubbing with their mates. We didn’t feel it was fair that, in essence, this was completely free exposure for businesses, which we believed at scale, was very influential. By rewarding students for what they already do, we have been able to offer bigger student discounts than any other app.
Did you always plan to enter this space, or was it these problems you identified that led you to decide to launch an app?
Growing up in a generation overwhelmed by targeted content, we were becoming increasingly aware of how switched off students were becoming to the large majority of digital advertising. Ulterior motives and disingenuous messages are so frequent in targeted ads and influencer marketing, and we felt that this was the root cause of the issue. Our goal was to build an app that championed authenticity & sharing the places students genuinely like and go to.