Younger people are saving more, and not into piggy banks. Platforms such as Nutmeg have found 25-34 year olds are feeling confident around personal finances and investment, and also showing a big appetite for ethical investing in light of the pandemic. There has also been a notable interest from this group in stock picking, speaking to the recent GameStop developments. Then there is the rise of bitcoin and a generation of TikTok users promoting ‘exciting’ investments. With so much ‘noise’ on social media, how are we supposed to understand what populist investing trends indicate, and how should we react to them?